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But for the stuff that you want, you can see me now, I’m not sure the listeners are able to see us, but I’m wearing a Blue Salt hoodie, my favorite hoodies made in California, and Sol Angeles pants right now. These products are never going to be sold on a marketplace. Why? Because when you talk to the founders of these brands, they want to have a direct relationship with them. And so, I think more and more consumers are voting with their wallets, to not only support independent businesses, but they’re choosing, and they prefer to buy from independent businesses.
Now, why did they not do it before? Well, beside the issue of discovery, one-click checkout, for a long time, was only available on one or two marketplaces; it’s now available everywhere. Affordable two-day shipping was only available in one or two places; it’s now available pretty much for anyone selling on Shopify.
So more and more, it is becoming more convenient, or just as convenient, for a consumer to buy direct. And when their favorite products are not available in those marketplaces — we talked about Allbirds a couple of times, but go search for Allbirds in some of these big marketplaces, you’re going to see knockoff Allbirds. I don’t want to buy knockoff Allbirds. I want to support Tim [Brown] and Joey [Zwillinger, the founders of Allbirds], and I want to vote with my wallet for more of those products to exist in the world.
Shopify obviously has a content policy. Trump’s store was taken down around the time of the insurrection. You’ve mentioned Jeffree Star a couple times. That’s somebody who is often involved in a controversy, as all YouTubers and influencers are. What are the lines for you? How does that work?
Well, the reason we have the acceptable use policy is so that we have very clear lines. So obviously, we firmly stand against anything relating to hate or violence. But we think that platform moderation is actually a critical part of any growing company, and certainly part of the digital landscape. So we have this team, they’re called Trust and Safety. And the entire team is dedicated to ensuring that our merchants follow the AUP, the acceptable use policy, and we don’t hesitate to enforce that.