A-Badass Native American Shirt, hoodie, tank top


A-Badass Native American Shirt

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A-Badass Native American Shirt, hoodie, tank top

Standard Finery

Backstory: Caron Callahan has her seamstress grandmother to thank for her fashion interest. “She planted the original seed,” says Callahan. “And that’s what primarily drew me to New York — I wanted to go into fashion.” Still, the Birmingham, Ala., native opted to enroll in New York University’s Gallatin School of Individualized Study, focusing on marketing and fine arts, rather than attend a conventional fashion school. “I was looking for an education, not a training ground for my profession,” she explains, adding that she’s racked up plenty of industry experience since graduating in 2000. And, indeed, her CV speaks for itself, with stints at Barneys New York, Tracy Feith and Derek Lam.

Collection: The name of the line, Standard Finery, says it all: “I think of quiet, special pieces that are lasting,” she explains. “That’s where I got the idea of something standard; it’s not this precious thing you only pull out for your date night. I don’t want anything to necessarily be complicated to the eye.” Which isn’t to say her designs are for the Plain Jane sort — her loosely cut dresses and tops are elegantly restrained and subtle, with most of the visual interest courtesy of tone-on-tone seaming details. “I like classic trimmings,” she adds, “like grosgrain. It’s really simple but beautiful. It’s a great example of what I consider standard finery.”

Stats: At wholesale, the collection ranges in price from $98 for camisole tops to $300 for coats. Retailers include Mick Margo in New York, Feature and Satine in Los Angeles and Address in Philadelphia.

Mario Moya

Backstory: Mario Moya may not have a fashion degree — but that hasn’t stopped the Mexico City-born, Chicago-bred designer from working for the industry’s top names. Moya trained at such varied houses as Thierry Mugler, Jacques Fath, Marc Jacobs, Byron Lars, Katayone Adeli and Zac Posen. Mugler, however, would have the most lasting impact on his own design sensibility. “I’m a futurist,” says Moya, adding that his first project chez Mugler was Susanne Bartsch’s wedding dress. “I mean, I come from the Eighties. I love Grace Jones.”



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