Buy this product here: So There Is This Girl Who Kinda Stole My Heart She Calls Me Poppop Shirt, hoodie, tank top
Home page: Beutee Store
So There Is This Girl Who Kinda Stole My Heart She Calls Me Poppop Shirt, hoodie, tank top
Or I can go find new customers and sell them snowboards, increase my volume of snowboard sales. If I’m really good, I might be able to do both things at once. But usually, you have to make one of those choices in sequence. Shopify feels like, “Okay, we’re going to help you. You have a store. You’ve got the physical presence. We’re going to help you grow the market. We’re going to let you sell snowboards in more places online at once.”
But you’ve got to go find those people. You’ve got to do the marketing to do that. And that marketing, right now, the most cost-efficient way of doing that is Facebook ads. And I look at Facebook, we had Adam Mosseri on the show, early on in our run, and I said, “Why don’t you just take my credit card and let me just buy directly from the Instagram ads? Because I’m already a sucker.” And he winks. And then a couple of weeks ago, they’re moving towards that space. Doesn’t that just constrain, when you collapse the, “I’ve got to do the marketing,” to, “Now, I’m just going to let Instagram handle my payments,” does that constrain what a business can do as it grows?
No, I think actually, it creates more opportunities. So first of all, you probably know this, and Adam may have mentioned this, but Shopify is the commerce partner for Instagram. So when you buy off Instagram Checkout, in many cases, you’re buying from a Shopify merchant and the order’s being fulfilled directly from the Shopify admin, first thing. Second thing is now, we announced three weeks ago that Shop Pay, which is our accelerated checkout, is now available directly on Facebook and Instagram. So let’s say you as a consumer on Instagram, you see this great ad for a snowboard, and you decide you want to buy that snowboard. You can do it directly on Instagram. It’s powered by Shopify. It’s a seamless experience.
But now the next time you want to actually go and buy a product from that store, because you love the brand, it was a great experience, you’re probably going to go directly to snowboardshop.Com, whatever it’s called. You’re correct in that, yeah, the onus is on the merchant to acquire their customer. But there are so many ways to do that right now. Yes, you can buy ads on Facebook or buy ads on Instagram or buy ads on TikTok.