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I think there’s a lot of great tools right now available. It’s kind of shocking. And if the tool that you want is not available, I think the technical literacy of most entrepreneurs and founders in 2021 is so high. You don’t have to be an engineer to read a bunch of API docs and figure out, “Oh, I can connect my ERP system to my shipping system just like this.” You can just go to one of these connectors, remember If This Then That?
You have all these sort of connection tools where, you as a non-engineer, two ex-lawyers like you and I, or two entrepreneurs, we can just kind of go and figure it out on our own. I think it actually is getting much easier.
To answer your question directly though, I do think the tools right now are so good that pretty much you can build almost whatever you need, and if you can’t, there’s open source that’s available. If you can’t, you can go hire an engineer to come in, you can hire a developer, you can go to Fiverr to get something built for you pretty quickly. It’s actually, in many ways, it’s the best time to be an entrepreneur, like maybe ever.
I’m a child of immigrants. When my family came from Eastern Europe to Canada in ‘56, they became entrepreneurs because they had no choice. In fact, the reason I think I went to law school was because my parents wanted a better life for me, quote unquote, than they had for themselves.
And they’re like, “Entrepreneur is what you do when you can’t do anything else.” And actually now, I realize that they’re wrong about that, that their reason for being an entrepreneur or small business was to put food on the table, survival. But for many of us, it’s really to self-actualize that we want to do something. We want our personal passions and our professional passions to meet up. We don’t want work-life balance. We want to sort of live this incredible life where we share our gifts with the world. And if you make great soup, you should start a soup store, and not necessarily work at some job that you hate.