The Nightmare Before Christmas originated in a poem written by Burton in 1982 while he was working as an animator at Walt Disney Feature Animation. With the success of Vincent in the same year, Burton began to consider developing The Nightmare Before Christmas as either a short film or 30-minute television special to no avail. Over the years, Burton’s thoughts regularly returned to the project, and in 1990, he made a development deal with Walt Disney Studios. Production started in July 1991 in San Francisco; Disney released the film through Touchstone Pictures because the studio believed the film would be “too dark and scary for kids”. The film was met with both critical and financial success, grossing over $76 million during its initial run. It was nominated for the Academy Award for Best Visual Effects, a first for an animated film. The film has since been reissued by Walt Disney Pictures, and was re-released annually in Disney Digital 3-D from 2006 until 2009, making it the first stop-motion animated feature to be entirely converted to 3D.